Data
While all OEMs acknowledge the potential power of their customer data, many are cautious about exploiting it. An ever-expanding amount of information is being generated during individual customer journeys: and managing this requires specialist skill and judgement that may not be available within your company. The team at Rush are expert in leveraging technology to create innovative automotive solutions, to drive the commercial outcomes you need.
CRM
Rush provides CRM solutions to automotive OEMs that deliver the sharpest targeting and the warmest relationships; through a powerful single view of each customer that ensures they are always contacted at exactly the right time. Minimising waste of budget and resource, prioritising intelligently – and driving dialogue, sales and lifetime value.
Marketing
From recall campaigns with industry leading response rates to memorable customer communication and product marketing campaigns, Rush delivers engaging, data-driven campaigns that support your brand and maximise response. Whatever the message, audience or channel.
Driven by data
Rush Solutions is a data-driven marketing company and the leading supplier of connected customer care for the automotive sector. We collect and manage customer data and use it to:
- Deliver actionable insights
- Make informed decisions about cost effective marketing campaigns
- Drive efficiency, optimise conversion and maximise ROI
- Deliver growth that powers future insight
With supply chains under pressure and customers demanding new technology plus ever-improving service standards (5% more influential than purchase experience in maintaining loyalty), having a complete view of your customer is more vital than ever.
Rush provides this opportunity. We have over 25 years’ experience of providing memorable customer care solutions for OEMs, in Europe and around the world.
And our offering does not stop there. Fully integrated within Rush is Tactical Fulfilment Solutions, providing state of the art contact centre, fulfilment, distribution and mailing services, within the UK, EU and across the globe.
The Rush and Tactical alliance provides a truly integrated marketing resource for automotive OEMs on a worldwide basis.
What this means for you
In essence, Rush provides you with a focused, single customer view of your data, consolidating it to allow engagement with individuals in a highly personalised and effective way.
We merge data from multiple touchpoints, such as digital interactions, marketing responses, purchase history and customer service records, to provide a comprehensive understanding of each customer. Then build a dialogue with them in a highly tailored, timely and relevant way, that maximises the value and the return of every interaction.
